I was fascinated to read recently that analysts at Gartner have reported on the nature of hype in the IT market. (Yes, my plane journey was that dull.) They looked specifically at cloud computing and the various technologies and services that are related to it.
Researchers have actually developed a life cycle which reflects the current state of particular buzzwords, such as big data and the cloud, and then considers which point on the scale a technology has reached and what the future might hold for it.
Big Data and the Cloud: Should You Believe the Hype?
At the moment, Gartner believes that big data is one of the most heavily publicised and talked-about technologies, both in terms of expectations and what it can actually deliver. So that’s reassuring, since I work in that field.
Interestingly, if big data follows the standard life cycle then this peak will followed by a trough, during which time expectations are adjusted and realities assessed as businesses and users acclimatise to the actual capabilities of a previously over-hyped platform or service. Don’t believe me? Well, think back to the great dreams of Java (write once, deploy everywhere – remember that?)